Digital Strategist

The Digital Strategist is responsible for developing the strategy, execution, and management of NED’s website and affiliated sites to rethink NED’s presence across digital platforms. An integral part of the fast-paced and growing Communications and Public Engagement team, the Digital Strategist will work to maintain an excellent public image and overall digital footprint for NED that effectively communicates our mission, work, and achievements.

NED is not just another non-profit organization in Washington, DC. This is an opportunity to join an ambitious institution and team committed to the cause of our time. The ideal candidate will be energized by the idea of being part of an expanding team to help tell the stories of our brave partners on the frontlines of the fight for freedom and democracy around the world, and of helping NED tell our own story as America’s foundation for freedom in new and engaging ways.


Lead the effort to develop the vision, strategy, and plan of execution for NED’s digital strategy, including a new website and digital refresh.
Provide strategic and collaborative guidance, direction, and support for NED affiliated sites and stakeholders in the creation and publication of digital content.
Maintain the highest standards of site accessibility and usability.
Ensure web development projects—including an upcoming website redesign and content migration—stay on track, leading projects from conception to launch, and through all production phases.
Develop content strategies to grow our audiences, deepen engagement, and manage day-to-day content updates.
Make ongoing security upgrades of CMS installations, plugins, modules to ensure security of the sites.
Collect, analyze, and actively use data and metrics to inform editorial and strategic content decisions and to create accountability for results.
Manage and nurture vendor partner relationships, and effectively communicate complex technology topics with other groups across the organization
Monitor and manage search engine optimization (SEO) performance;
Study and capitalize on trends in digital media and audience engagement;
Develop and manage publishing guidelines and training materials;
Provide content management training to all NED employees who maintain affiliated sites or update web content;
Assist with budget planning and provide input for the team’s budget process.
Performs other duties as assigned.
The level of responsibility and independence in assigned tasks will increase with experience.


Bachelor’s degree required, preferably in communications, marketing, or related field.
8+ years of work experience in website development, production, and/or digital communications.
Strong project management skills are essential.
Advanced understanding of HTML, content management systems, digital content development, information architecture, search engine optimization, web analytics, and accessibility.
Expertise in Google Analytics, including GA4.
Experience managing website redesigns or major website development projects from start to finish.
Demonstrated excellence in writing and editing for various digital platforms.
Ability to train and support others on desktop and web-based applications.
Knowledge of usability and user experience design.
Experience with nonprofit or international affairs organizations is desirable.
Proficient in WordPress, Pantheon, HTML, Adobe Creative Cloud, SEO, and digital analytics.
Highly organized to manage multiple production timelines, meet deadlines, and achieve goals.
Effective written and oral communication skills, excellent interpersonal skills, and ability to connect goals and priorities with a variety of both technical and non-technical staff members.
Self-motivated and self-directed creative thinker.
Excellent judgment and problem-solving skills.
Collegial team player.
Authorized to work in the United States.

To Apply:

Apply Online. Applications must include a cover letter, resume, desired salary, and contact information for three professional references, of which one should be a supervisor. Please, no phone call inquiries.

Located in Washington, D.C., the salary range for this role is $ 85,250 – 136,125 USD, plus benefits. The final offer for a successful candidate will be determined by a combination of factors, including, but not limited to, skill set, level of experience, education, and market considerations.

At NED, we recognize that our most important asset is our people. We value the diversity of skills and perspectives our team brings to our work. We believe an inclusive and supportive work environment fosters a culture of respect and appreciation for all individuals. NED is committed to creating a workplace that allows everyone to be their authentic selves and make meaningful contributions to our organization, our grantees, and our world.

NED strives to create a work experience that supports the well-being and healthy work-life balance of our employees. Our comprehensive benefits package offers health insurance (includes no copay for mental health services), a generous retirement savings plan, paid parental, vacation, and sick leave, a hybrid workplace model, flexible work schedules, and wellness initiatives to ensure a positive work-life balance.

NED is dedicated to creating an environment of respect and collaboration where everyone is encouraged to participate and take ownership of their work. We offer flexible work schedules and, for most positions, the opportunity for weekly telework days. This hybrid approach allows our employees to balance their work and personal lives while still participating in the collaborative process at the heart of our mission.

The NED is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other legally protected characteristics covered by applicable law. The NED is committed to working with and providing reasonable accommodation for all qualified individuals and bases all employment decisions on qualifications, merit, and business need. The NED believes that diversity and inclusion among our team members are critical to our success as an organization operating globally and seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

For more information, please visit our website at or